What the ... ?

(My blog seems to have gone far left, no margins to maneuver in even. Go figure.) This story caught my eye:

Julie Lamoureux, account director at Publicis for the campaign, said the agency's original plans were toned down.

"We wanted something that was real war - Smurfs losing arms, or a Smurf losing a head -but they said no."

I was a little old for Strawberry Shortcake and the Smurfs, but this is too bizarre. Using the little blue characters to show the "realities" of war. And I don't buy the "casualty pictures for porn" way of bringing it all home for us, either. Can't people read text and create their own visual images anymore, or have we evolved past that?