Turn it up.

Say what you will about the book, the marketing's fabulous -- natural-like.

Michigan - thx 4 Going Rogue ! Perfect tour kickoff w/ Kid Rock tune praising Northern MI humming in backgrnd @ Barnes/Noble. Above expectations.

[ed: link added]

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ADDED:

Going Rogue follows Palin from childhood to her departure last summer as Alaska's governor. The title refers to her independent streak as a candidate, stemming from complaints within the campaign of GOP presidential nominee John McCain that she had gone "rogue" by disagreeing with the campaign's decision to pull out of Michigan last October.