Think Pink? Or just Think -- keep the change.

This made me feel a bit better: Former Magikthise blogger, now at BigThink.com, and self-identified feminist Lindsay Beyerstein also objects to plastering that commercial Pink logo everywhere.

Nothing at all to do with not supporting the cause, she keys in on some of what bothers me about this campaign:

Boobs Against Breast Cancer: Dubious "Awareness" Campaigns The gimmicky, pink breast cancer "awareness" stunts are getting old.
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Amie Newman of RH Reality Check notes that even Kentucky Fried Chicken is getting in on the awareness action with pink chicken buckets “for the cure.” This month, KFC is donating 50 cents from each rosy-hued tub of Original Recipe chicken to Susan G. Komen For The Cure, a leading breast cancer advocacy group. The promotion is expected to raise between $1 million and $8 million for breast cancer research and activism. That’s between 2 million and 16 million buckets of chicken. It’s more of a barometer than a donation, really.

The fewer buckets they sell, the more awareness has been raised. Newman notes that KFC’s french fries are an unusually rich source of acrylamide, a probable human carcinogen found in deep fried foods. In a recent study, women with the highest acrylamide intakes were at 43% greater risk for hormone-positive breast cancers.

Some marketers have decided that the root cause of our society’s lack of breast cancer awareness is our lack of breast awareness in general. This doesn’t seem quite right, especially because the breasts most likely to get cancer (those of women over 50) are seldom the breasts featured in the the various “save the gazongas” campaigns we’re subjected to every October.

From the public comments section, Carolyn Thomas:

The rank and file, conditioned by now to believe that there’s no problem shopping can’t solve, are invited to feel virtuous and altruistic whenever they buy a Yoplait yogurt or a pink KitchenAid mixer.” Speaking of "pink kitsch" as author and breast cancer survivor Barbara Ehrenreich calls it, how about those pink cans of Campbell's tomato soup (the company DOUBLED sales of the pink-clad cans - even after donating 3.5 cents per pink can to charity) or last year's pink tasers, or the cute Smith & Wesson handguns with pink handles? Where does this end? Make no mistake, there's big money to be made by slapping a pink ribbon on your product. Breast cancer is a corporate marketing dream come true.