Ruh Roh.

The breaking news on today's Tiger Woods drama ... the Department of Children and Family Services (DCF) was sent to his Florida home for a "well-being check".

I know money-wise, his p.r. people are surely counseling him to salvage the "Family Man" image. But the more comes out, the more people realize this wasn't a teary governor who fell in love with another, breaking longtime marital vows.

How can you rehabilitate something that really never was?

This was about sexxx, it appears. Not a one-time, "I was weak" temptation or even one person. The difference, maybe, between David Letterman's troubles and Tiger's? Nobody much figured Dave was a straight arrow, family man. He didn't sell that image. Plus, for whatever reason, no nasty details leaked from the women, and it appears Dave preferred the more wholesome smarter variety.

The reason so many fans followed Tiger though, was his promise of transforming golf from a rich old man's game to a competitive sport:

The unspoken, "It's not your grandfather's clubhouse anymore."

Now it seems, those very values we thought were laid to rest with the rise of Tiger Woods, are smacking us in the face like a bad reality show.

Credit the playah's in others sports -- Scottie Pippen comes to my aged mind -- who had women, didn't marry and play the Family Man, and who bred the women they slept with. A Bulls fan way back when, it surprised me to read in the paper about a paternity case, just how many children with different women he had fathered. He partied sexually.

Still, there's something admirable about not being a hypocrite about it.

This past decade, we've had many in-your-face battles about family values, and which group to blame when marriages fail and society allegedly crumbles because of it. We've hyped the family card so much, with our "Put the Children First Always" values that have created an awful lot of feel-good legislation, which typically ignore the practical realities of how life works. Who we are today.

If there's one good thing we can take away from the Tiger and Elin Woods family drama now playing out -- let's end the family values hypocrisy. The magical respect of the little gold ring, I call it. Let's look beyond that shiny symbol to the whole person...

If the Woods marriage survives on it's own accord, so be it. If the parents decide to gut it out for the sake of the children, only they know if there's something underneath all the tangled bedsheets worth saving. But please, keep it all private next time. No more playing Family Man in public, then begging one of the mistresses to change her answering machine message because the wife found the little black book.

Let's stop pretending, and start getting real. What we were hoping Tiger could do for the sport of golf, maybe in his failures as a man, he can do for family values as a whole.

Show up the images. Tear down the stereotypes. Lift the veils.

It's not your grandfather's family values anymore.